Why is digital marketing important in current era?

For the first time in 2019 digital marketing surpassed traditional marketing. This is because consumers use online channels more often. With this growing use of technology, digital marketing platforms have become essential in the world of digital marketing. Thanks to technological advances such as artificial intelligence and machine learning, marketers are better equipped with the marketing technology they need to reach consumers at digital devices at the right time. The benefits of digital marketing for businesses: • Reduced marketing costs and more flexibility for your marketing efforts • Expertise on topics related to your product or industry • The ability to reach consumers who shop exclusively online or use their mobile phones • Using multiple forms of media as part of your marketing strategy • Keeping track of customers' purchase journeys Remember the following: More than half of world's population use the Internet and nearly 30 pe...